Ivi comes from the island of Cyprus, where she was exposed to the luxury fashion industry from a very young age. For a number of years now, Ivi has been involved in the buying at her family business, which is one of the most iconic retail store groups on the island. She studied business in the United Kingdom before moving on to fashion design at Parsons in New York City. After graduating from Parsons, she ventured out to Los Angeles.
Her quest initiated when she was looking for a jewelry brand that was positioned in between fine and fashion. Through her experience in retail, she realized the existence of the client who was looking to accessorize but did not want to invest heavily on one valuable jewelry piece or spend on jewelry that could not withstand time and would only be worn for a couple of seasons.
In October 2016, Ivi was introduced to Gabriele Veneri, one of the industry’s most important jewelry manufacturers. Gabriele believed in Ivi's vision and opened the doors to his Italian factory allowing Ivi to design and create freely. Gabriele is a key figure in the initiation and development of the brand “IVI”. Together they have created a strong synergy with a mission to create a contemporary high-end jewelry brand of well-thought designs made with impeccable quality.
IVI, the goddess of youth in Greek mythology ("HBH"), is a collection of stand out pieces that can be either worn alone or stacked together. The collection is heavily inspired by vintage jewelry pieces and reminisces the old color of gold. Each piece embodies a combination of masculine and feminine tones inspired by the late 70s, 80s and early 90s. A throwback in time when music was so deeply embedded in the souls and the freedom of spirit was ruling. Each jewelry piece carries an attitude; whether you are dressed up or you simply wear a pair of jeans and a t-shirt it still feels seductive.