Inspired by Linda Evangelista
This collection is inspired by Linda Evangelista. In 1988, Linda chopped off her hair introducing a boyish look, which was perceived as a bold move that almost cost her career. Surprisingly, during the year 1989, her hairstyle became the new hot thing. Despite receiving a lot of criticism for this choice, Linda inspired a trend. Linda portrayed confidence by being unapologetically herself. Personally I find this extremely powerful and courageous. I wanted to translate this feeling into this new collection.
The lookbook was shot in Milano. Shot by creative Filep Motwary.
Model: Suzanne Bonaire. MUA & Hair: Daniela Magginetti
MADE IN ITALY
IVI produces everything in a factory located in Arezzo, a beautiful city in Tuscany. Arezzo is historically known for being one of the most important cities in jewelry production. The owner of the factory is Gabriele Veneri. Gabriele is a lifelong metal manufacturer, second generation to his father Carlo Veneri who has been a pioneer in the industry.
SKINNY TIGER PEARL CUFF
IVI, THE GODDESS OF YOUTH IN GREEK MYTHOLOGY ("HBH"), IS A COLLECTION OF STAND OUT PIECES THAT CAN BE EITHER WORN ALONE OR STACKED TOGETHER. THE COLLECTION IS HEAVILY INSPIRED BY VINTAGE JEWELRY PIECES AND REMINISCES THE OLD COLOR OF GOLD. EACH PIECE EMBODIES A COMBINATION OF MASCULINE AND FEMININE TONES INSPIRED BY THE LATE 70S, 80S AND EARLY 90S. A THROWBACK IN TIME WHEN MUSIC WAS SO DEEPLY EMBEDDED IN THE SOULS AND THE FREEDOM OF SPIRIT WAS RULING. EACH JEWELRY PIECE CARRIES AN ATTITUDE; WHETHER YOU ARE DRESSED UP OR YOU SIMPLY WEAR A PAIR OF JEANS AND A T-SHIRT IT STILL FEELS SEDUCTIVE.